Tecnolink Case History

Problem
The management of relationships with customers and prospects presented many inefficiencies, the failure to monitor sales opportunities had negative repercussions on sales and company growth.
The administrative area also complained of problems relating to the issue and management of electronic invoices.

Need:
have a Customer Relationship Management system for the efficient and strategic management of relationships with customers and prospects and an electronic invoicing system that was easy to use and fully compliant with legal requirements.

Goals

• increase the efficiency of the marketing and sales area by optimizing the commercial activity and the complex of relationships with actual and potential customers throughout their life cycle;
• simplify the management of electronic invoices through an automatic system that is easy to use, compliant with current legislation on the subject and equipped with a customer assistance service in case of problems.

Implemented solution:
The implementation of ZenCRM in its Sales Edition has made it possible to solve the inefficiencies in the marketing and sales area
The adoption of Zen E-Invoices has solved all the problems concerning the issue, management and storage of electronic invoices.

Company areas
Marketing / Sales / Administration

Benefits obtained

• Greater efficiency in managing relationships with prospects and customers, greater focus on customers, faster management of follow-ups and commercial negotiations. More accurate management of marketing and sales activities.
• Extreme simplification and elimination of errors in the electronic invoicing process. A further facilitation was made possible by the presence of easy-to-read dashboards capable of providing real-time information on the number and status of all invoices issued to the Public Administration.