eWitness Case History

Problem

The whole sales cycle presented inefficiencies due to the lack of an adequate tool, suffocating the potential of a company with excellent growth prospects. The marketing area also had serious inefficiencies.

Need

• Have a Customer Relationship Management system to
• manage the entire sales cycle from lead generation to invoice collection
• offer a more strategic vision with a view to business growth
• organize marketing activities in a more systematic and targeted way
• manage and monitor contracts, invoices and their deadlines with particular attention to the renewal of fee services
• possibility of interfacing and integrating with a ticketing system in order to view and keep track of tickets opened by customers

Targets
Improve and streamline marketing activities and the entire sales cycle.

Company Areas
Marketing, Sales and Administration

Benefits obtained

The implementation of the ZenCRM Customer relationship Management solution has allowed a significant increase in the performance of human resources both in the marketing area and in terms of the management of processes relating to the sales cycle.