Action Consult Case History
Problem
During the analysis of the problems highlighted by the customer, the following were highlighted with particular concern:
- the ineffective planning of marketing activities;
- difficult and often non-existent classification and segmentation of new leads and contacts;
- poor planning in product promotion;
- poor care of relationships with new potential customers and therefore the frequent loss of new sales opportunities;
- lack of adequate digital marketing systems.
Need
The client highlighted the strong need for better and more efficient lead management and more effective and streamlined management of marketing campaigns.
Targets
Business development through more precise and refined segmentation of leads for sending targeted mass email campaigns on specific clusters classified for example by turnover, economic sector, geographical location, number of employees.
Implemented solutions
The Customer Relationship Management solution, ZenCRM, in its Pro Edition, specifically for managing marketing activities even in automatic mode.
Business areas
Marketing and Sales
Benefits obtained
The benefits and improvements found were initially concentrated on the marketing area and then had a positive impact in the medium and long term on other areas of the company, in particular the sales area.
The automation of many of the activities related to marketing has allowed us to concentrate resources on more strategic aspects, thus increasing the level of performance as well as the quality of the work of marketing personnel.
