A complete set of features, to manage the marketing process efficiently and in an integrated way.
Marketing Automation solutions allow companies to optimize, automate and measure marketing objectives and workflows, increasing operational efficiency and profits.
The Marketing Automation process is based on email marketing campaigns and is made up of the following steps:
Sending the NEWSLETTER to the selected and segmented database
Click on theCALL TO ACTION included in the Newsletter
Filling out the contact form in theLANDING PAGE ad hoc
Registration of theNEW LEAD acquired in the Landing Page
ANALYSISof the campaign and browsing behaviour
ZenCRM is the intelligent tool capable of managing all stages of this process.
A response to the growing diffusion of Inbound Marketing, the innovative approach to Digital Marketing that allows companies to better manage relationships with acquired and potential customers. In contrast to Outbound Marketing, the new vision of Digital Marketing is based on the creation and dissemination of relevant and valuable content for the specific target audience. Web content becomes vital for companies because it attracts the target audience and accompanies it throughout the entire Funnel path:
User > Lead > Prospect > Customer > Referral > Promoter > Testimonial
With ZenCRM you can supervise each of these conversion stages!
- ATTRACT, through the creation of relevant and valuable content for the reference audience and coherently distributed on the platforms where our target orbits.
- CONVERT, transforms the simple user into a Lead by obtaining specific information such as personal data and contact information. Even in this phase, valuable content plays a decisive role in the conversion process.
- MONETIZE, transforms the Lead into an acquired customer through a process aimed at creating a relationship based on trust, authority and relevance. In this phase, the synergic and strategic use of various tools is essential: Marketing automation, Lead Nurturing, Social Media, keyword advertising campaigns, SEO activities, etc.
- DELIZIARE, continues to offer value to customers even after the sale. Never make the mistake of abandoning a customer after you’ve acquired it. This way he will be able to continue to make other conversions and become a promoter and testimonial of the company.
Automatically manage the collection of new leads, quickly creating online registration forms.
Learn more about
who is interested in
your products by aggregating
visitor origin data.
Cultivate and grow new opportunities,
with efficient lead management tools.
Manage your target lists, select your audience and increase your audience engagement.
Plan and implement the best Lead Generation strategies through the Inbound Marketing.
Communicate more effectively and engagingly, through direct marketing tools.
Schedule your email campaigns and automatically acquire new customers.
Measure the interest
of your leads by giving them a score
based on their behaviors.
Efficiently manage product information with catalogs always updated.